Marketing with Roger and Evelyn Step 4 Setting Up WordPress

On the left side of the WordPress dashboard, you will see a list of options including the plugins you may want to install. Let us explain each one at a time so you will know what to do as you write your posts. The first on the list is Posts. Clicking that will bring out all the posts you have written so far.

There is also a link there that says “add new” posts which you have to click if you intend to write a new post. In this case, you have to write the title where it says to do so, and then just fill in the rest of the post. Click the visual tab so you can edit your work as you type in. If you know HTML and prefer to edit in it, just click the HTML beside the visual tab.

After you have written the post, you can set under which category the article is all about. Write down also the keywords you used in the article so it can be found by the search engine. After you’re satisfied with your post, either save draft or publish it right away. If you want to publish it in the future, then specify when you want it published.

If you have an old post that you want to edit, click that and you can edit that old post to your heart’s content. You can add an image or upload a video but make sure they are all related to the post. I have heard though that there is danger in changing the title which in this case, you’ll never be found. But it didn’t happen to me.

It is quite easy to start a blog with the use of WordPress.

It is quite easy to start a blog with the use of WordPress.

Pages On the left side you will see the word Pages. They are added and edited just like the posts but there are differences. In the blog you don’t have to create a hierarchy but if you want you can create a parent page and then if you create a new related page you can select that page as the parent. Usually though Pages are used for permanent things like about, contact and similar pages.

Media As mentioned above, one can upload and manage media directly from the media menu on the dashboard. There are icons on top of the content area. If you hover your mouse over each one, it will show what each is called. Basically they are for uploading images, videos and other media to your blog.

If you want to upload an image, browse for it in your computer, open it and it will appear in a new window where you can edit it, put a title, caption, alt tag (so Google will know what the image is all about). Then click the link that says “insert to post” and voila, it’s there for all the world to see. Make sure though that you use an appropriate keyword and use it as the filename of the image and that it is free to use and there is no copyright issue you have to contend with.

Appearance There are four options under Appearance. The first is to change your theme if you want to upload a new one. You can change or add widgets in the second option which are the blocks of contents on the footer or the sidebar of your site. This varies depending on the theme you select to use. You can change the menus in the third option as to which pages you want to put in the sidebar or on top of your site. The last is the editing option you can do for the theme but I don’t touch this.

Plugins These are pieces of code that help with changing the functionality of your WordPress blog. WordPress is an open source so anyone can create a plugin for it. There are hundreds and hundreds of plugins but you don’t want to use them all. For one thing, they may need to be updated and old ones may not work properly,

It is therefore wise to stick to some core ones that will likely always work to help with the running and marketing of your blog, keeping it safe from harm and optimizing it for SEO. We will discuss some essential plugins later. We will also explain how to install each one of the plugins.

Make sure to change the default username to your own choice of a username. Otherwise hackers could use that default username and do damage to your blog. You see, at the start of setting up the WordPress blog, the default username “admin” is used. If you don’t delete that and have your own unique username, a hacker could use that to login to your blog.

Settings is a big area to cover. Finally, here we are in the settings menu. This is a big one as there are quite a few options in here you can change. To gain access to these settings, just look for it in the left hand menu and click settings. For example, in the first one General settings let you modify many of the items.

The General Settings can control the way your blog is presented like the title, tagline, time zones, user default roles and date and time formats. The site title can be anything you like. It does have to be the same as the URL but the address will be the same. It will show how the actual URL of the site is displayed, the email address of the administrator and the membership setup.

The writing settings is where there are some tools that will have an effect on how you write your new posts. If you forget to have a category in your post, the Default Post Category will assign one and it is the same for the Default Link Category. It will show when you are posting and how big your writing box is going to be. There also the types of emoticons that will show up and tools to post by email or post by button.

Reading lets you choose which blog post appears on your front page. You may choose a static page to appear on the front page. By default, it will show the latest post but choosing a static page can come in handy if you want it to be a landing page or a welcome message. You can also define the length of the pages that appears in the RSS feed.

The discussion settings let you change the number of options for commenting. You can choose a gravatar, moderation settings and when you can get emailed. You can also change other comment settings and how long they can stay in moderation. And if you install a plugin like GASP, you will be able to control the activities of the spambots.

The media settings have been covered to a certain extent and I know this part of the game. What I don’t know is how to define thumbnails, how they are created and stored. As for embedding YouTube videos, I have uploaded quite a few of them before but as to how my web host organizes them, I will have to find out for sure.

Privacy refers to whether your blog will or will not appear in the search results. You can change the privacy setting by going to settings and in privacy, specify if you want or not want the search engine to index your post. Similarly when you are not done with your post yet, just save it as draft and not publish.

The URL will look like this when you don’t change your permalinks: As you can see permalinks tell WordPress how to display the URL for your post. The default is putting in a number which is not user friendly both to the user and SEO. To make it include the name of the post, go to permalinks and change it to custom: /%category%/%postname%.

There are other things to learn but the above will cover 91% of the work for your WordPress blog

. You are lucky you have this because I didn’t have any of these when I started out; So I was just like a blind person going through the motion. Only lately Ming Jong Tey has opened my eyes and so I started researching and doing this because I don’t want you to experience what I did.

Obviously these are not all what we need. There are plugins and themes that we will discuss in details so your blog will look and act like you envision it to do and be. You can always be adding things in the future so that your blog will grow the way you want it to do.

Roger Guzman, M.D. and Evelyn Guzman

Learn how to build a WordPress website from someone who cares for you to succeed. He covers not only how to build it but also how to drive traffic to it, plus all the tips, tricks and strategies to monetize your blog, that is, earn money from it.
Watch a Website Built From the Ground Up From Start to Finish.

Not only that, you will get lifetime access to all future videos. There are also bonuses like the 130 WordPress themes, 27 Video Gimp Tutorials so you will learn how to add graphics to your site. There is also a money back guarantee for 60 days, no questions asked and you will get your money back.. Here’s the link again: Watch a Website Built From the Ground Up From Start to Finish.

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