What is keyword research? It is finding the words that people use most in search engines. This is an important aspect in building a business online that people miss. If the target market is not properly researched, you won’t know if people would actually be searching for your topic and if you ever would be earning money from it. You will end up working with no idea if there is a potential profit from your work.
Research keywords to find out what people are searching for. This will give you better understanding of the difference between what people really want to read and what you think is a good niche. Keyword research is very helpful in discovering a good domain name. There are tools and resources that will help you deal with this.
Step 1 Find a Main Target Keyword Phrase. You have to choose keywords to use to promote so that you so that you can get some targeted prospects. To do this, select three websites the topic of which are of interest to you. Now check and see if the target keyword phrases are good to go after. How can we do this? There are quite a few ways to do this. The first one is to use free Google Adwords Keyword Tool. Actually this has been replaced by the Keyword Planner where they combined the functionality of the Keyword Tool and Traffic Estimator. You can get keyword ideas here. To gain access to this tool you have to have an AdWords Account. If you don’t have an Adwords account, here’s how you can get one
Once you’re inside the Keyword Planner, enter your keyword phrase, landing page and product category under the following setting: Choose all locations and English for language and to target Google and negative keywords. You can also customize your search. After you hit the search button, you will be amazed to see hundreds of relevant keyword ideas.
But don’t worry, just narrow this down to keywords that have at least 500 searches a month but for each group of keywords that contains a few keywords, it should at least have a total of 3000 monthly searches. Get the other keywords as well that have high monthly search volume so you can write articles on them and attract some traffic.
Now search for your keyword phrase again this time with the word review at the end. This is great because people who come to this review are already ready to buy and would just like a confirmation that they are getting a good product. Some may be wanting to find a review first before jumping in to buy. For a more in depth way of finding keywords, use Market Samurai where they have a week of free trial that changes from time to time.
Step 2 Find secondary keyword phrases. It is also important to find secondary keywords phrases that can help people find your website. Another tool that can help you find the keywords that people use to find your website is the Micro Niche Finder where you will discover how to uncover the hot niche markets. Keyword Elite – is another very powerful keyword research tool.
Now there are some unconventional ways of researching for keywords. One of them is to use Ming Jong Tey’s Buyer Keyword Hunter book which is a favorite of mine. Why? Because this targets the customers who are looking to buy the product which solves the problem of selecting the right niche and keyword in order to earn money online.
With affiliate marketing which is the easiest way to earn money, you need prospective buyers instead of those who are only looking for information. What could be better than pick the buyer keyword hunter? But wait there’s still work to be done. First you have to do some brainstorming.
You have to check out Amazon, My Simon, Google Trends, Ebay Pulse, Clickbanks and Dummies to see what are the hot sellers. For instance at Amazon, you can check out the best sellers on iPad. Now that you know the hot sellers, you can target the buyers instead of those who are just looking for information. I presume you are already an affiliate for Amazon, Clickbank, Commission Junction. If not, apply so you can sell their product.
Search for a product at Amazon sorted by popularity or better still, the hot seller lists and they’ll show you what are selling and where. Look for the reviews on the product. Usually for every 1000 sales, there is a review for that product. So if a product has 10 reviews, it probably sold 10,000 and probably sold almost a million with 1000 or more reviews. The forum posts also can tell you something. This where people discuss their purchases.
At Google Trends, there are tools that can tell what topics to write on. Google Trends has a hot list of searches. Search for your keyword here and Google Trend will inform you how it has trended since it first got indexed. Click on Hot Searches and it will give you the hot searches. This can help you get ideas so you will be able to attract traffic. They’ll show you what keywords are trending each day and what is written about them.
You can also find keywords and topics to write on at Facebook where you’ll see what is being searched most and Twitter where they track which has high number of tweets per hour. Whenever you’re looking for keywords make sure they are related to your site. You can also search for anything related to your site at You Tube. You will be able to use the contents created by other people. Just search for hot topic in your niche and voila, you will have ideas galore.
I am a fan of Google alerts because they allow you to define certain terms and then track those pages that mention them that come with your specific terms. Then they come and report to you in an email. Your posts could create an alert and the same is true with topics and the keywords you specified.
At Clickbank you will see which products are selling well and which ones are being heavily promoted. They show how the products are doing through gravity. The higher the gravity is, the more affiliates are promoting and selling the product. They are being sold successfully through heavy promotion by the affiliates.
That done, you still need to choose the proper keywords. And you can see how that is done, above in the first part of this report. Pick three best sellers at Amazon. The names of those products could be your keywords which you can enter in the keyword planner above. Find the keywords that at least have 1000 monthly searches. These people already know the product and what they want to buy so this is a time saver for you.
You do not have to guess who are the prospective buyers to warm them up into buying mood. Now you can checkout the competition among the top ten sites. Get the average Page Ranks of those ten and if the average PR is 2, then you know it is easy to beat the competition. Competition is moderate if the average Page Rank is 2.5 and hard if it is 5.
Another keyword research you can use is Flippa Keyword Research Guide. They say they use the Keyword Planner very rarely because it does not give them the necessary niche and keywords they need. They give an example of a 4-month old website that received 816 links in 3 months.
They gave another example of a website ranking high yet has only three pages: The home page has a video which is not even owned by the website and the other two pages are a contact form and an about page. It just goes to show that content is not really king, that old domain performs better, and that the SERP is gone. So you see as long as you get the right keywords, the battle is half won.
Basically, though just make sure that the keywords you would like people to search for are at the beginning of the title and in the description. You should never keyword stuff your blog posts, nor should you worry too much about the cost of keywords But with that in mind, there are a few things to look for.
Now you can see what an important tool keyword research is. A lot of those numbers show what your readers want, Whatever it is, it is nice to know what your readers are searching for and the keyword term they use to find what they want. So when you write a topic and make it broad, it could be watered down and not get the same impact with a narrower niche. And keyword research makes all these possible and easier.
How is this related to engine ranking? Plenty. If Google will see all articles on say how to do something all in different ways, then it will think it’s authoritative enough and become quite a resource. Now if you spread yourself too thin among many topics even related to the main theme, then it would be difficult to do very well.
Also, whenever possible, use your main keywords in your articles. Your articles could appear on page 1 or 2 of the search results for the right keywords because often times article directories rank high on search engines. It is the same in Squidoo. Use the keywords in the beginning like so: My Lens is about …..
So use the keywords in the title and Squidoo URL. Squidoo gets a lot of traffic. Anyone searching for a keyword could make your related Lens page be displayed. A simple Google search can bring up plenty of potential JV partners. So use keywords for higher search engine ranking. It just makes sense, doesn’t it? How about you? What is your take on keyword research?
By Roger Guzman, M.D. and Evelyn Guzman
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Copyright 2013 Roger Guzman, M.D. and Evelyn Guzman All rights reserved.