It’s time to start writing your content but before you do, let’s give it some thought, shall we? We have to take time so that we can do it right. Install the plugins that we talked about before. We have to get all the tools we need to make sure we will attract the traffic and get some readers to the blog as early as possible.
Set the permalinks to “%category%/%postname%/. Install the theme you want and then get to know your dashboard. Set the widgets and sidebars but don’t let them become overcrowded. You will have time to change things as you go along. Just fill in the white spots as soon as you can.
How Much Should We Write?
Then comes the question of how much to write. Some say write as much what the article needs as to the information it tries to disseminate. Others say one should not write posts that are too long lest the audience finds it boring. Now what I am hearing is that longer posts do much better. And by longer, we mean 1000 to 1500 words. The important thing here is to make the posts thorough, complete and helpful. Not like others you have seen that are just thrown together half hazardly.
How Often Should We Write
Now comes the next question: How often do we post? You have to commit yourself to a regular schedule. If you can’t write a post regularly, then it will be difficult to build a readership. They say one who writes three times a week will do better. But wait! It is not as easy as all that. Three times may just make you stare at your computer and then before you know it, you will be rationalizing that you just can’t write that day. The muse has just abandoned you!
The lesson of the story? Commit to something that will be easier for you to stick to. Besides, if you are writing three times a week just for the sake of keeping your commitment alive at the expense of quality, then that’s defeating the purpose of having a website that you can be proud of. So you see quality is still better than quantity. So commit to the number of posts you can write regularly without sacrificing quality.
Keep your commitment according to your schedule. And then if you are particularly inspired one day and are able to write three quality posts in one day, you can just line them up for publication, one for each day of the week, one after the other according to the schedule you set up. You will just have extra posts waiting on queue So the point is to start writing instead of staring at the screen.
Just set a schedule you can commit to. Then later on, when you find you can easily produce more quality posts, then you can up your schedule to twice weekly posts. That is why some successful bloggers (and they are successful mainly because they publish quality posts regularly) have prepared posts for a month just in case something happens that will prevent them from writing one.
What to Write
But what do we write? There are many different types of content you can write about. Some popular ones are writing a list post and writing about a product, service and application or a link. Others write about the things they have learned in life and what is something worth to them. Still others write about the mistakes they have made in life. Whatever it is, write on topics you know your potential audience wants based on the keyword research you undertook.
Let’s take the different forms one at a time. Writing a list post is a no brainer. People love them. And you know what else they say about lists? Odd numbers do better than even numbers. I don’t have a proof for this because in my experience it does not matter much whether 7 best movies is better than 8. If you find a proof as to the veracity of this statement, let me know okay? That way we can update this post based on your findings.
It is no wonder why a list is a common and popular form of blog posts. It offers a lot of information that is easy to read. That said, how do you create a good list for your blog? There are things you have to consider. What do you think your audience wants? What will be of most value to your readers? Let’s look at some we have seen around the web.
Writing up a list of tips on one issue in your blog comes to mind. How about writing a list on the plugins for your blog that you cannot live without? Specify why this is important for each plugin in your list. How about creating a list on free resources people in your niche need? People love this sort of thing and may copy this for their site and give you a link back.
Then there are websites that are worth visiting often for the value they share. Make a list of websites to share with your readers the undeniable value they will get. How about creating a list of awesome things you’ve seen around the web? They will love getting this from you and thank you for them. They will become loyal readers, that’s for sure.
How about a list of secrets to your or someone else’s success? People love secrets especially if you tell them not to spread them around. You can also create your very own list of helpful blog posts on your site. You now see that there are many kinds of lists you can write about, Make sure though that they create value to your readers.
Reviewing a product, service and application or a link is something worth writing about. Readers want to know how the products or services they are using or plan to use are perceived as to their usefulness in the reviews. But make sure you make your site effective and straight forward. This is a blog after all and it is supposed to do the talking.
If there are two products to choose from, what is one worth to you compared to the other one? This is a good reminder to see the importance of a product to the audience. That is why right from the start, you want to determine what you want to write for your audience, what you want to offer them.
Write About Lesson Learned
Any lesson learned in life is a good post to write. This could be such a value among those who are just starting out in your niche. Or a useful guide for those who are struggling. Besides people love to read a good story. Tell them a story about your personal life and this may make them want to come back and read some more.
The trouble is that some of us do not have that gift to incorporate a personal story in the post, but there are ways. Before you write, ask yourself if the topic has something related to you. For example, is there something funny that happened lately that is related to the post you plan to write? But don’t make it all about you. Find something also on how it relates to the readers as well.
Write About Mistakes Made
Then there are the mistakes committed by even the best of us. People love to hear this type of stories not only to learn more about famous people but as a reminder that we are all humans and so to err is human; to forgive divine. Then write how to correct these mistakes. This way you will be providing value to your readers who will want to come back for more.
Whatever it is, write on topics you know your potential audience wants based on the keyword research you undertook. From your keyword research, you know what they are looking for based on the searches they did. Answer that need and you’re good to go. Find out what others have done and do it better. Or do it from a different perspective.
And as you write, do it in a way the words just flow. At this point you do not have to worry about editing it. This can come later after all the writing has been done. You will see, if you do it this way, you will find yourself more productive or prolific as they say about authors who write a lot, cranking out post after post that will delight your audience.
By Roger Guzman, M.D. and Evelyn Guzman
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