Mistakes #4 and #5 of the Ten Mistakes When Starting a Business

Mistake #4. Paying a professional web designer a lot of money to build you a website is something I consider a mistake. The best thing to do is to get a good hosting service that gives a lot of help in website building and you can do it yourself for nothing. It happened to me. I paid thousands of dollars that did not deliver. Only after I signed up with Site Build It that I began to see the light.

But there is the other side of the spectrum who believe that trying to do it yourself to save money is an expensive mistake. They believe that people who do this waste a lot of time and money instead of sticking to what they do best. Besides hiring a professional web designer can make your website attractive to visitors and search engine optimization can also be looked after.

Let us look at an example. Mary wants to set up a business online. She finds it expensive so she decides to do the website by herself to save money. So she goes online and spends hours, weeks and months trying to find the best hosting there is only to find that some just promise her the moon and then she has to go and find another hosting company.

Can you see how much time she is wasting to do that? It is time that she could have spent marketing her products and services. I bet she spent as much money doing it herself compared to hiring a professional web designer. This is besides the time she lost that she could have used doing more productive stuff.

If you don’t want to make the mistakes Mary did and would like a step-by-step internet marketing training for quick and lasting online income then get Niche Profit Classroom where they will give you everything you need. I was so impressed with this program I reviewed it and you can read it at Niche Profit Classroom - A Review

Mistake #5. There is no need to buy business cards and brochures at the start of your online business. Your business could change from month to month which will just make your business cards and brochures obsolete. So you see, it will just be a waste of time and money. That’s what some people think.

Business Cards as Essential Marketing Tools

Business Cards as Essential Marketing Tools

Then there are others who believe it is good to plan early. They say you may even get 10% off your purchases. So it is good to buy brochures, stationary and business cards? Absolutely, if you need them because there are other ways to keep your other expenses low.

For example, you can buy second-hand furniture for your home office, get only supplies and equipment that you need. You can also shop for bargains and hire workers only on contract and as needed. In addition, you may be able to get your suppliers to agree on an extended period of payment until your own client makes a payment to you.

Brochures are important though as it shows in an attractive manner what products and services you are trying to offer. So be very creative in designing the brochures you want to publicize your business. It should really give information about the products or services you are offering.

Then there are the business cards that are really an essential tool for marketing one’s products and services. They are easy to distribute, that is true, but too many marketers fail to see how important business cards are especially if that that is their only marketing tool. It should include the name address, phone number, email address, website, services offered and quotations.

Now it’s your turn; tell us your thoughts on this issue by leaving a comment down below.  Thanks.

By Roger Guzman, M.D. and Evelyn Guzman

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